We not only work to bring in new guests, we also pursue an ongoing and sophisticated communications strategy via email and social media to reach out to existing guests and anyone else who has expressed an interest in the area and in the properties we represent.
We understand that almost every trip starts online. Every day, potential guests are researching and exploring areas to discover online. We are extremely aggressive in search engine optimization and marketing so that anyone searching for Longboat Key vacation rentals is finding out about the Connection right away. We not only work diligently to attract new guests via search, we have also updated our web and mobile sites so that anyone can quickly and easily find out about what a great destination the area is as well as our large selection of beautiful homes and condominiums. Because of our efforts, our online presence continues to grow with increased traffic and improved search engine performance.
With over 15k Facebook fans, we post regularly about events and destinations in the area as well as promotions and property features. Our overall social strategy involves keeping our brand top of mind as well as promoting the area as a world class destination. We also focus on specific properties to help demonstrate our range of premium properties.
Our email strategy is multi-faceted in its content targeting specifically condo and rental home guests as well as summer and winter travelers. Our emails include seasonal newsletters that highlight area attractions and events as well promotional announcements targeted to the appropriate audience.
We also still rely on more traditional forms of marketing, but we are always moving forward to find new ways to reach out to current and future guests so that we can continue to bring our homeowners a great return.
Please contact us today to see how we can help you get the most out of your Lido, St. Armand's or Longboat Key investment.