A wooden footbridge leading to the beach

Florida Vacation Connection

Top Tennis Around Town

The Sarasota area is no stranger to sports—we’ve sung the praises of local Major League Baseball training and golf—so it’s no surprise that tennis is at the top of a long list of recreational sports embraced by our community. Among the many academies, clubs,… Read More

After Hours On The Islands

It’s after 6 p.m. on Longboat Key. The sun is about to set and dinner plans are calling. It’s a gorgeous evening all around, and there’s absolutely no reason not to extend it well into the night. The area’s evenings are generally balmy,… Read More

Classic St. Armands Circle

If you’ve spent any time on Longboat Key or in Sarasota proper, or done any amount of research on the area, you’ve heard of St. Armands. John Ringling’s fancy shopping circle is a bustling, beautiful promenade just steps from the beach, and… Read More

Sarasota History In 5 Easy Pieces

The Sarasota area’s unique journey from wild and untamed Gulf coast paradise to sophisticated, cultivated cultural mecca is a colorful one. To really understand its unconventional history, you simply have to experience it for yourself. In the meantime, our handy cheat-sheet to… Read More

Spotlight On Spring Training

The Sarasota area has long played host to Major League Baseball during pre-season training, ever since circus impresario John Ringling enticed the New York Giants to practice here in 1924. A long line of teams followed, including the Boston Red Sox, Los… Read More

Get Your Golf Game On

Golf isn’t just a pastime in Longboat Key and Sarasota, it’s a way of life. For most visitors and residents here, leisure activities are at the top of a long list of area attributes, and among those, golf is a top… Read More

Longboat Key Cultural Calendar Highlights For 2018

They don’t call it the Cultural Coast for nothing. The Sarasota and Longboat Key area come alive in spring, with a variety of performances, shows and exhibits planned for 2018. A sneak peak at what’s on offer reveals an exciting and… Read More